helps you understand how effective your marketing efforts are. It lets you see what actions users take on your site after clicking on ads, visiting from social media, or finding you organically. This data is crucial for:
Optimizing Campaigns: Allocate budget to channels driving conversions (purchases, signups, etc.) and away from those that aren’t.
Improving User Experience: See which pages or content lead to conversions and refine your site to encourage those actions.
Data-Driven Decisions: Move beyond guesswork and base your marketing strategy on concrete results.
GTM simplifies conversion tracking by letting you manage tags (code snippets) from various platforms like Google Ads in one place, without editing your website code directly.
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